Coming soon

The Weekly Internet Car Auction Event.

Here's how it'll work. Every Friday at 1PM ET, a curated lineup runs through our online auction – a few minutes each, back to back, until they're gone. Browse all week. Bid when it goes live. It's a show, not a listing page.

+1

We'll text you the moment the first auction goes live.

#1Porsche 911 993
#2McLaren 675LT
#3Porsche 911 GT3
#4Lamborghini Murcielago
#5Lamborghini Urus
#6Ferrari 430 Scuderia
#7Mercedes-Benz SLS AMG
#8McLaren GT
#9Porsche 911 Turbo S
#10Aston Martin V12 Vantage
#11Ford GT
#12Lotus Esprit V8
#1Porsche 911 993
current lot
#2McLaren 675LT
#3Porsche 911 GT3
#4Lamborghini Murcielago
#5Lamborghini Urus
#6Ferrari 430 Scuderia
#7Mercedes-Benz SLS AMG
#8McLaren GT
#9Porsche 911 Turbo S
#10Aston Martin V12 Vantage
#11Ford GT
#12Lotus Esprit V8
#1Porsche 911 993
#2McLaren 675LT
#3Porsche 911 GT3
#4Lamborghini Murcielago
#5Lamborghini Urus
#6Ferrari 430 Scuderia
#7Mercedes-Benz SLS AMG
#8McLaren GT
#9Porsche 911 Turbo S
#10Aston Martin V12 Vantage
#11Ford GT
#12Lotus Esprit V8
#1Porsche 911 993
#2McLaren 675LT
#3Porsche 911 GT3
#4Lamborghini Murcielago
#5Lamborghini Urus
#6Ferrari 430 Scuderia
#7Mercedes-Benz SLS AMG
#8McLaren GT
#9Porsche 911 Turbo S
#10Aston Martin V12 Vantage
#11Ford GT
#12Lotus Esprit V8
How it works

The auction show the car world watches together.

01

Browse the cars all week.

Every car gets a full listing page – photos, video, history, docs, seller Q&A. Same homework you're used to doing. One difference: nobody can bid yet. The bidding doesn't open until the Friday auction.

02

Tune in Fridays at 1PM ET to bid.

This is what makes FinalLap different. Every car goes through the auction sequence, in front of everyone at once. The whole room's attention concentrated on a single car at a time.

03

One car at a time, until they're gone.

Bidding opens and the clock starts. A late bid adds time, so nothing gets sniped at the buzzer. When one ends the next rolls in – a few minutes each, back to back.

+1

We'll text you the moment the first auction goes live.

The founders

Who's behind this.

Marshall Haas

Marshall Haas

Product & Marketing
@marshallhaas

Founded Somewhere.com and grew it to 150+ employees as CEO before selling it at a $52M valuation in 2024. Collects Porsche, Ferrari and McLaren, and met Hazem buying a rare PTS GT3 off him. Makes car and business content for 230,000+ followers. Now he's building the auction he'd want to bid in.

Hazem Giballi

Hazem Giballi

Marketplace Strategy
@hazemgiballi

Founded Trofeo Collection, a boutique dealership specializing in investment-grade supercars. Before Trofeo, nearly a decade as an NBA agent and business manager to elite athletes, entrepreneurs and entertainers – building the relationships still central to the business. FinalLap was his idea.

Courtney Guertin

Courtney Guertin

App & Engineering
@courtstarr

Co-founded Ease.com and built it as CTO. Today, as part of Employee Navigator, it serves more than 15 million employees. Early at Digg, and has raised more than $100M across his ventures. Now he builds FinalLap – technology for when the stakes are high, like a seven-figure auction closing on Friday.

Sellers & dealers

Give your car the entire room.

Selling one car

Five focused minutes beats seven quiet days in a sea of other auctions. We're curating the first FinalLap lineups now – if you've got something worth watching, send it over.

Talk to us about selling

Dealers

A share of what we make on every car you bring, plus preferred slotting in the block. We're choosing a small group of founding partners before launch.

Become a founding partner

The founding list

The first lineup is coming together now.

+1

We'll text you the moment the first auction goes live.

FinalLap