Every Thursday at 1PM ET, a curated lineup runs through our online auction – a few minutes each, back to back, until they're gone. Browse all week. Bid when it goes live. It's a show, not a listing page.
01
Every car gets a full listing page – photos, video, history, docs, seller Q&A. Same homework you're used to doing. One difference: nobody can bid yet. The bidding doesn't open until the auction.
02
This is what makes FinalLap different. Every car goes through the auction sequence, in front of everyone at once. The whole room's attention concentrated on a single car at a time.
03
Bidding opens and the clock starts. A late bid adds time, so nothing gets sniped at the buzzer. When one ends the next rolls in – a few minutes each, back to back.
Product & Marketing
@marshallhaasFounded Somewhere.com and grew it to 150+ employees as CEO before selling it at a $52M valuation in 2024. Collects Porsche, Ferrari and McLaren, and met Hazem buying a rare PTS GT3 off him. Makes car and business content for 230,000+ followers. Now he's building the auction he'd want to bid in.
Marketplace Strategy
@hazemgiballiFounded Trofeo Collection, a boutique dealership specializing in investment-grade supercars. Before Trofeo, nearly a decade as an NBA agent and business manager to elite athletes, entrepreneurs and entertainers – building the relationships still central to the business. FinalLap was his idea.
App & Engineering
@courtstarrCo-founded Ease.com and built it as CTO. Today, as part of Employee Navigator, it serves more than 15 million employees. Early at Digg, and has raised more than $100M across his ventures. Now he builds FinalLap – technology for when the stakes are high, like a seven-figure auction closing on Thursday.
Five focused minutes beats seven quiet days in a sea of other auctions. We're curating the first FinalLap lineups now – if you've got something worth watching, send it over.
A share of what we make on every car you bring, plus preferred slotting in our online auctions. We're choosing a small group of founding partners before launch.
