About FinalLap
Nothing beats the energy of a live car auction. One car after another, the whole room watching, bids flying, and the moment each one sells. We built that for the internet.
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Why we built it
List it, wait a week, hope someone's paying attention. It works. It's just not much fun to watch.
Bids trickle in.Hundreds of cars, ending at random times all week.Unless you search, you'd never know it was there.
Every Thursday at 1 PM ET.Every car gets the whole room, one at a time.Headliners and hidden gems alike.
How we do it
Showtime is Thursday at 1 PM ET, and each car rolls straight into the next. Don't worry, the lineup goes up a week early, so you can browse first.
One car at a time, with the whole room watching. The clock races at the end, late bids add time, and Best & Final settles close calls.
Sound effects and big on-screen call-outs for every moment, from Bidding Extended to Sold. You don't have to bid to enjoy it.
The team
Founded Somewhere.com and grew it to 150+ employees as CEO before selling it at a $52M valuation in 2024. Collects Porsche, Ferrari and McLaren, and met Hazem buying a rare PTS GT3 off him. Makes car and business content for 230,000+ followers. Now he's building the auction he'd want to bid in.
Founded Trofeo Collection, a boutique dealership specializing in investment-grade supercars. Before Trofeo, nearly a decade as an NBA agent and business manager to elite athletes, entrepreneurs and entertainers – building the relationships still central to the business. FinalLap was his idea.
Co-founded Ease.com and built it as CTO. Today, as part of Employee Navigator, it serves more than 15 million employees. Early at Digg, and has raised more than $100M across his ventures. Now he builds FinalLap – technology for when the stakes are high, like a seven-figure auction closing on Thursday.
